If you’ve spent any time researching hiking, camping, or outdoor gear, you’ve almost certainly come across REI. Known officially as REI Co-op, the company is one of the most trusted outdoor retailers in the world, selling everything from hiking backpacks and tents to premium outdoor clothing and climbing equipment.
But in 2026, with so many options available — including Amazon, Backcountry, Patagonia, and dozens of niche outdoor brands — is REI still worth buying from?
In this complete REI review, we’ll break down everything you need to know, including product quality, pricing, membership benefits, return policy, and whether REI is the right choice for your outdoor gear needs. You can browse their official store here: https://www.rei.com/
What Is REI?
REI (short for Recreational Equipment, Inc.) is a consumer cooperative outdoor retailer founded in 1938. Unlike traditional retailers, REI operates as a co-op, meaning members can join and receive benefits such as annual rewards, exclusive discounts, and access to special promotions.
You can explore their full outdoor gear selection on the REI website: https://www.rei.com/
Today, REI offers a full range of outdoor equipment, including:
- Hiking gear
- Camping equipment
- Outdoor clothing
- Footwear
- Climbing gear
- Cycling equipment
- Travel gear
- Outdoor accessories
REI sells both its own REI Co-op branded products and premium outdoor brands such as:
This makes REI one of the most comprehensive outdoor gear retailers available today.
Is REI Legit and Trustworthy?
Yes — REI is one of the most legitimate and trusted outdoor retailers in the world.
Here’s why:
85+ Years of Proven Reputation
Founded in 1938, REI has built nearly a century of trust serving outdoor enthusiasts, professionals, and beginners alike.
Few outdoor retailers have this level of longevity and credibility.
Authorized Retailer of Premium Outdoor Brands
REI sells authentic products from leading manufacturers like Patagonia, Arc’teryx, and The North Face.
This guarantees genuine gear, unlike third-party marketplaces where authenticity can sometimes vary.
Millions of Active Co-op Members
REI operates as a cooperative, meaning its members are also partial owners of the company.
This structure aligns REI’s incentives with customer satisfaction rather than purely maximizing profit.
Strong Customer Protection and Return Policies
REI offers one of the best return policies in retail, significantly reducing risk when buying outdoor gear.
This makes REI especially appealing for higher-value gear purchases.
REI Membership Explained: Is It Worth It?
One of the biggest advantages of shopping at REI is its Co-op membership program.
Unlike subscription programs such as Amazon Prime, REI membership requires only a one-time fee and provides lifetime benefits.
Learn more about membership here: https://www.rei.com/membership/
Key REI Membership Benefits
Annual Member Rewards
Members earn annual rewards on eligible purchases, which can be used toward future outdoor gear.
This works similarly to cashback programs.
Exclusive Discounts and Member-Only Sales
Members receive special access to major REI sales events, including exclusive coupons and promotions.
Access to Exclusive Products
Certain gear, promotions, and events are reserved exclusively for REI members.
Extended Return Benefits
Members often receive more flexible return privileges and special customer service support.
Who Benefits Most from REI Membership?
REI membership is especially valuable if you:
- Buy hiking gear regularly
- Camp frequently
- Invest in premium outdoor equipment
- Shop long-term at REI
Frequent buyers can quickly recover the membership cost through rewards and discounts.
REI Product Quality Review
REI is widely known for selling premium outdoor gear built for durability and performance.
Browse REI’s gear selection here: https://www.rei.com/c/camping-and-hiking
Premium Outdoor Brands Available at REI
REI carries some of the most trusted brands in the outdoor industry, including:
These brands are widely used by professional hikers, climbers, and outdoor enthusiasts.
REI Co-op Brand Quality
REI also produces its own gear under the REI Co-op label.
These products are known for:
- Excellent durability
- Reliable performance
- Strong value compared to premium competitors
REI Co-op gear is especially popular among experienced outdoor enthusiasts.
REI Pricing: Is REI Expensive?
REI is positioned as a premium outdoor retailer, which means prices may be higher than budget alternatives.
However, the higher price reflects:
- Better quality gear
- Authentic branded products
- Strong customer protection
- Reliable durability
Browse REI deals here: https://www.rei.com/h/deals
REI vs Budget Retailers
Compared to lower-cost alternatives on Amazon or discount outdoor retailers, REI gear typically lasts longer and performs better.
This often makes REI the better long-term investment.
REI Return Policy and Warranty
REI offers one of the most customer-friendly return policies in retail.
View REI return policy here: https://www.rei.com/help/returns
Key benefits include:
- Flexible returns
- Customer protection
- Quality guarantees
This significantly reduces the risk of purchasing expensive outdoor gear.
Is REI Worth It in 2026?
Yes — REI remains one of the best outdoor retailers in the world.
It offers:
- Premium outdoor gear
- Trusted reputation
- Excellent customer protection
- Valuable membership rewards
- Authentic products
For serious outdoor enthusiasts, REI is one of the safest and best places to buy outdoor equipment.
Browse REI here: https://www.rei.com/
Final Verdict: Should You Buy from REI?
REI is absolutely worth it in 2026.
It combines:
- Premium gear quality
- Trusted reputation
- Excellent return policies
- Valuable membership benefits
If you want reliable, long-lasting outdoor gear, REI is one of the best retailers available today.
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