Denim, streetwear, a Scandinavian minimalist edge, that’s the whole pitch here. Owned by H&M Group. Priced a notch above its parent brand. Popular enough that its name keeps popping up in comparison searches.
Does the actual buying experience hold up once you place an order though? That’s the real question, not whether the clothes photograph well. Pricing, shipping, returns, customer service, all of it gets covered here, so you can decide if Weekday earns your trust before you check out.
Know this upfront, before going any further. The clothes and the logistics behind delivering them are basically two different stories with this brand.
About Weekday
Company Background
Sweden, year 2000, and it wasn’t even called Weekday at first. Weekend, actually, opened only on weekends when it launched. Rebranded in 2002. H&M Group came along and acquired it in 2008. Same umbrella as Monki and Cheap Monday, and the wider portfolio stretches to COS and Arket too.
What Does Weekday Sell?
Denim mostly. Basics and streetwear too, all built around that clean, minimalist look. Not chasing every micro trend the way H&M does, more narrow, more focused, sticking to a specific aesthetic instead.
Product Selection & Pricing
Clothing Categories
Denim anchors everything, jeans and jackets mostly. Basics fill in the rest, tees, sweatshirts, outerwear, and streetwear touches run through most of it.
Price Positioning
Sits above H&M price wise, sometimes by a meaningful margin, but the tradeoff is generally better and more consistent material quality, especially in the denim lineup. Not premium designer pricing, just a step up from pure fast fashion.
Who Weekday Appeals To
A minimalist Scandinavian look without the luxury price tag, that’s who this is for mostly. Younger shoppers into streetwear gravitate here too, especially anyone who has outgrown H&M but isn’t quite ready to pay premium label prices yet.
Pricing the deciding factor for you? Worth comparing a few items directly on Weekday’s site before committing. Promotions shift often enough that the math can change on you.
Shipping Experience
Shipping is where a lot of the actual frustration shows up, more than any other part of the buying journey.
Shipping Options
Weekday ships to a fairly wide list of countries, and free shipping is available in many of them. Estimated delivery windows typically quote somewhere around 4 to 5 business days.
Delivery Reliability
Here’s the gap though. Real world delivery times reported by customers stretch well past that estimate often enough to be a pattern, sometimes reaching a week and a half or more. That inconsistency matters more than the quoted number on the website.
Order Tracking
Tracking exists, but multiple shoppers report it lagging behind the actual shipment status, showing outdated information rather than real time updates. Not catastrophic, but annoying if you are trying to plan around a delivery.
Returns & Refund Policy
Return Process
The standard window runs 30 days, which is in line with most retailers in this space. Getting an actual return label processed has been a sticking point for some shoppers though, with reports of delays before the paperwork even goes out.
Return Fees
A return fee gets deducted from the refund rather than the return being fully free, the exact amount can vary by region, so checking your local terms before ordering matters more here than with brands offering flat, predictable policies.
Refund Timeline
This is the rougher edge. While policy documents describe a reasonable turnaround, customer reports describe waits stretching well past a month in some cases, along with real difficulty getting updates during that wait. Worth going in with tempered expectations rather than assuming a quick refund.
Customer Service
Support Channels
Email and phone support exist, with country specific contact options depending on where you are shopping from.
Common Customer Complaints
This is the recurring theme across review platforms, unfortunately. Slow responses, conversations that end abruptly, template style replies that don’t actually resolve the issue. Missing items in orders and incorrect sizing show up often enough in complaints to be a real pattern, not isolated incidents.
Positive Experiences
Not everything is negative though. In-store shopping gets consistently better marks than the online experience, staff interactions tend to get praised specifically, and the clothing quality itself, once it actually arrives correctly, earns genuine compliments.
Website & Shopping Experience
Navigation
The site itself is clean, minimalist, matching the brand’s whole aesthetic. Browsing by category works fine, nothing particularly frustrating there.
Checkout
Checkout runs smoothly enough on the surface. The friction, when it happens, tends to show up after the order is placed rather than during the process itself.
Overall Usability
Fine for browsing and buying. The gap between a pleasant shopping experience and a frustrating post purchase one is really the story with Weekday.
If you are ordering directly, it’s worth checking Weekday’s official site for the most current shipping estimates and return terms for your specific country before you buy.
Pros and Cons
The clothing earns real praise here, in-store shopping too. Online logistics is where it all drags down though.
| Pros | Cons |
|---|---|
| Denim and basics quality consistently praised by repeat buyers | Shipping times often run well past the quoted estimate |
| In-store shopping experience rated well across reviews | Return process has real friction, slow labels and delayed refunds |
| Distinct minimalist aesthetic sets it apart from parent brand H&M | Customer service response quality is inconsistent, often poor |
| Price sits reasonably between fast fashion and premium labels |
Weekday vs ASOS
ASOS also sells Weekday products, which makes for a genuinely useful comparison rather than a random one.
| Factor | Weekday.com | ASOS |
|---|---|---|
| Product variety | Focused, mostly its own label | Broad, hundreds of brands including Weekday itself |
| Pricing | Slightly above H&M, mid tier overall | Competitive, frequent sitewide sales |
| Shipping & returns | Delivery delays and return fees reported often | Generally faster delivery, more standardized policies |
| Overall shopping experience | Strong in-store, weaker online logistics | More consistent end to end, though less brand focused |
Buying Weekday products through ASOS instead of the brand’s own site is a real option worth considering, especially if delivery speed matters more to you than shopping directly with the brand.
Is Weekday Worth Buying From?
Worth it if you specifically want Weekday’s aesthetic and are comfortable with a few extra days of patience on shipping. The clothing quality genuinely justifies the price for a lot of buyers. Where it gets riskier is anything requiring a return, since that part of the experience carries real reported friction. In-store, when that’s an option for you, sidesteps most of these complaints entirely.
Frequently Asked Questions
Is Weekday a legitimate retailer?
Yes, it’s real, it’s established, owned by H&M Group, nothing scammy about it. Just know that online order execution has drawn its share of real criticism.
Is Weekday owned by H&M?
Yes. H&M Group picked it up in 2008, the same family as Monki and Cheap Monday.
Does Weekday offer free returns?
Mostly not. A return fee usually comes out of your refund, and how much depends on where you are ordering from.
How long does Weekday shipping take?
Quoted around 4 to 5 business days, though customer reports frequently describe longer waits in practice.
Is it better to buy from Weekday or ASOS?
Depends on priority. Weekday’s own site suits brand loyalists comfortable with some shipping uncertainty, while ASOS tends to offer more consistent delivery and return handling for the same products.
Final Verdict
Weekday holds up well on the things that happen in a store or in your closet, quality denim, a distinct look, and staff who get good marks in person. The online buying experience is the weaker half, shipping delays and return friction show up often enough in customer feedback to take seriously rather than dismiss as bad luck.
Shoppers drawn specifically to the aesthetic, and willing to buy in-store or tolerate shipping uncertainty, are likely to have a good experience. Anyone prioritizing fast, predictable delivery and hassle free returns might do better buying Weekday products through a retailer like ASOS instead of the brand’s own site.
